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Hosted Content and Mobi apps
Your Brand's app. Your Branded Content.
Create your very own branded space on MXit with an app. MXit users add it as a
personal contact on MXit in their contact list; and you then provide your product/brand
information and content via this platform. Splash advertising campaigns can be run
in conjunction with this option, directing users to your app for brand engagement,
voting, competitions, polls, text based content and downloads.
Content can be structured to complement existing media channels, increasing traffic
through the campaign and ultimately creating interaction with your brand. If you
choose to list your app, it will appear under Tradepost in the relevant category.
App Format Specifications
- The app name should be short and punchy but still recognisable
- A short introductory message should be provided which would guide the user's decision
on whether they want to add your app as a contact. So keep it enticing and the
tone funky - e.g. "Hey girls, for the coolest downloads, hottest horoscopes
and all-round awesomeness, add Seventeen as a contact now!"
- All copy must be sent to MXit for prior approval. This applies even if the advertiser
is writing the XML file for the app
- If MXit is required to write the XML file, we will provide an Excel template for
you to complete, indicating the app navigation levels and copy
- Copy must be clear and concise. Advertisers can give the app a test run and,
if necessary, make changes before going live
- The name and final copy are required 1-2 weeks before the campaign breaks, depending
on the complexity of the app
- If the advertiser is providing the XML document, billing codes must be supplied
and the frequency of updates and demographic information required must be stipulated
- Bookings must be scheduled in advance
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What are apps?
apps are branded spaces within MXit where you can provide information and content
to MXit users. This can be done in any number of ways from polls and competitions
to voting and downloads. This is your space to present your product or brand and
engage with interested users.
MXit offers two main types of apps, namely a hosted app and a mobi app.
These are explained in detail in the table below.
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So what's the difference?
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Hosted Content app
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Mobi app
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MXit hosts your content.
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You host your own content, e.g on a mobi website. (Hosting can be offered through
our selected partners. More information available from your MXit Account Manager)
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Content is semi-dynamic (new data is fetched periodically i.e. every hour). Data
is cached.
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Content is fully dynamic - as if accessed by a normal browser.
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Suitable for brands with small sites or very little content where dynamic behaviour
is not required.
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Suitable for brands with very dynamic and potentially large sites.
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MXit manually uploads any rich content such as wallpapers, skins, tracks, etc.
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You manage your own content through your mobi site.
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The following can be loaded on this app:
Text (information) Skins
Wallpapers
Ringtones (max size 1.5MB)
Video clips (max size 1.5MB)
Feedback forms (for voting or surveys)
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The following can be loaded on this app:
Text (information)
Wallpapers
Ringtones (max size 1.5MB)
Video clips (max size 1.5MB)
Feedback forms (for voting or surveys)
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Client must use the MXit custom XML specification. No standard tools are available.
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Mobi app is based on standard XHTML and developers can use standard development
tools.
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Bandwidth used by the user's handset is less.
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More data/bandwidth is used by the user's handset to view the app thereby costing
more money.
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After the app has been approved deployment into MXit can take up to 48 hours.
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After the app has been approved deployment into MXit can take up to 24 hours.
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Billing can be done.
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Billing can be done.
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